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Flavor Unleashed
Project type
Integrated Flavor Launch Campaigns
Date
2014-2016
Results
Sales spikes during each launch
Stronger flavor recall and fan engagement
Cross-platform creative adoption
How do you make wings even louder? With chili lime explosions and mango-habanero propaganda, apparently. From devil-horned limes to revolution-style posters, I cranked out motion-first assets and OOH visuals that turned flavor launches into full-blown events. Sales spiked, fans freaked out, and the brand came out saucier than ever.
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