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Surveillance with a Smirk
Project Type
Content Series + Brand Repositioning
Date
2023-2025
Results
Top-performing content series
Boosted brand relatability + approachability
Increased organic reach and retention
Security footage doesn’t have to be scary. We launched “Friday Fails”—a TikTok-brain-friendly series featuring real surveillance bloopers paired with snappy captions. The goal? Show off the benefits of having cameras without sounding like Big Brother. It became their most engaged content ever and reshaped how people saw the brand.
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