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Striking the Right Balance
Project type
Branding + Motion Design + Sales Enablement
Date
2023
Results
Locked-in visual identity that spoke to Fortune 500 clients
Messaging that drove recall while staying enterprise-appropriate
Assets used in live demos, VC pitches, and web rollouts—boosting engagement across the board
5ironCyber had the tech chops—what they needed was a brand that could match their enterprise-grade muscle and their tongue-in-cheek name. I delivered a sleek, high-tech visual identity built for the cybersecurity arena—clean grids, sharp lines, kinetic motion, and zero fluff. But the real swing came from the copy: golf-laced messaging like “StrikeForce,” “The Driving Force,” and “Stay Ahead of the Game” gave the brand a confident edge without ever stepping into gimmick territory.
Sales decks, launch videos, and web interactions were crafted to hit leads dead-center—speed, precision, follow-through.
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